Pricing Matters More Than Ever

Dated: January 9 2026

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Pricing Matters More Than Ever

One of the biggest shifts in today’s market is price sensitivity. Homes that are priced accurately from the start are still selling quickly. Homes that chase the market with multiple reductions often lose momentum. Today’s buyers are informed—they know when a home is overpriced and are willing to wait.

Strategic pricing is no longer optional; it’s essential.

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Pam McGovern

Twenty-five years ago, after graduating from college, I began my career in a traditional 9-to-5 office job. While it looked great on paper, I quickly realized that corporate life wasn’t aligned ....

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